![]() View image in fullscreen Instant Influencer contestants in their first look. ![]() Neither are the contestants’ archetypal personalities – the shy goth girl, the adorkable babbler, the loud baby gay, and the ice-cool queen. The fact that this is a performance of accountability is never addressed. It’s bone-chilling to hear Charles applaud how the “honesty and message came through’’ in an apology for something the contestants haven’t done, like using overtly clickbait titles or monetising their previous apology video. The stand-out, though, is the apology video challenge, something Charles is well-versed in. They manufacture the next big viral makeup challenge, collaborate with famous influencers and make sponsored videos for products, even if they’ve never used them – a fact that lingers but is never directly confronted. The genuine make-up artistry on display is an aside: instead, it’s about how they sell the look rather than the look itself, a completely new set of skills to test on reality TV.Īcross the season, the contestants are put through challenges that loosely recreate Charles’s career, similar to RuPaul’s Drag Race or America’s Next Top Model. ![]() Judges – Charles and a series of rotating beauty and influencer figures, including drag queen Trixie Mattel, cosmetics company Anastasia Beverly Hills president Norvina and “original influencer” Paris Hilton – evaluate a video’s clickability off its title, thumbnail and potential for virality.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |